Slieve Russell Hotel Golf & Country Club: Winning more direct business through Spa Direct

  1. News

At Journey, we’re committed to empowering hotels to elevate their operations and guest experience through innovative technology and ecommerce services. But don’t just take our word for it—hear from one of our valued clients, the Slieve Russell Hotel on how they’ve experienced measurable growth and success through our platforms.

Slieve Russell Hotel, a prestigious hotel in Ireland, partnered with Journey in 2021 after hearing about our success with other hotels. With a strong focus on enhancing their spa offering, they adopted our Experience Management System (EMS) for spa management and integrated our Ecommerce Platform and Gifted voucher system to streamline operations. Most recently, they enrolled in our industry-first Spa Direct digital marketing programme to drive more direct business.

Q&A highlights:

Q: What made you decide to partner with Journey?
Slieve Russell:
"We wanted a system that could integrate easily with our existing technology and help us win back direct business. Journey’s reputation for delivering results made them the clear choice."

Q: What has been your experience with the Spa Direct programme?
Slieve Russell:
"The Spa Direct programme has been transformative for us. Since joining, we’ve seen an incredible Return on Ad Spend (ROAS) across Google and Meta, with results as high as €32:1."

Q: How has Journey’s platform enhanced guest experience?
Slieve Russell:
"Guests now find it easier to book spa treatments and spa days in a single transaction, which has improved the overall guest experience. Journey’s systems have simplified the process, leading to higher engagement with our spa services."

Q: How has working with Journey impacted your revenue?
Slieve Russell:
"Journey’s platform has increased our booking value, especially with the option to add extras like a bottle of prosecco or a mocktail at checkout. More customers are booking directly through our website and are engaging with our offers through sponsored ads in the Spa Direct programme."

Key Takeaways:
Since partnering with Journey, Slieve Russell Hotel & Spa has seen impressive growth in direct bookings and guest engagement, driven by the Spa Direct programme and seamless integration of our Ecommerce and EMS platforms. Their ability to offer a streamlined booking process has not only improved the guest experience but also boosted revenue and profitability.

If you’re ready to simplify operations, increase direct bookings, and boost your revenue, partner with Journey today and discover how our solutions can set your hotel up for long-term success.

Harriet McCarroll

Director of Client Services

Harriet heads up client services across the business and is responsible for all aspects of a client's relationship with Journey. When she’s not helping clients reach their KPIs, you’ll find her socialising with friends or relaxing with her dog, Humphrey.

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