Hope Street Hotel

Partnership

Hope Street Hotel partnered with Journey to create a connected digital guest journey that reflects the quality of its award-winning hospitality. Together, we've brought accommodation, spa, dining and gifting into one seamless platform. This has made it easier for guests to personalise their stay while driving stronger direct revenue, greater operational efficiency and long-term commercial growth.

Challenge

Hope Street knew its guests were booking far more than a room, but its technology wasn't keeping pace.

Spa, dining and gifting were managed across separate systems, making it difficult for guests to plan their stay in one place and creating unnecessary administration for the team. Manual booking processes, fragmented guest journeys and disconnected data limited opportunities to increase spend before arrival while placing additional pressure on reservations and spa teams.

Approach

Journey unified every guest touchpoint into a single commerce platform.

Guests can now browse, book and pay for accommodation, spa experiences, dining and gift vouchers in one intuitive journey, while integrated payments, live inventory and automated workflows simplify operations behind the scenes.

The result is a connected digital experience that increases conversion, encourages guests to spend more before arrival and gives the Hope Street team more time to focus on delivering exceptional hospitality.

Stats

Direct Revenue
+ 18 %
Spa Revenue
+ 140 %
Digital Vouchers
74 %

Unlocking total guest revenue

Experience-led retailing

Hope Street has transformed its website from a room booking engine into a true retail destination.

Guests can build their entire stay in one seamless journey; combining accommodation, spa treatments, dining and gifting in a single transaction. Every touchpoint becomes an opportunity to personalise the guest experience while increasing pre-arrival spend.

The launch of pre-paid spa classes has also opened up a new digital revenue stream, allowing guests to book and pay in advance while reducing administration for the spa team.

By making more experiences discoverable and bookable online, Hope Street has delivered a 140% increase in spa revenue since 2023 and an 18% uplift in direct web revenue year-on-year.

Operational freedom

More time for hospitality

Journey has removed friction from everyday operations, replacing manual processes with automation across the guest journey.

Tasks that once relied on phone calls, multiple systems and manual data entry - from spa bookings to voucher redemption - are now completed online. Guests manage their own bookings, improving data quality while significantly reducing enquiries and administration.

With confirmed itineraries, integrated payments and better visibility across bookings, teams can forecast demand more accurately, plan staffing with confidence and spend more time delivering memorable guest experiences.

Protecting revenue & growing guest value

Revenue that keeps working

Journey helps Hope Street maximise the value of every booking, not just secure it.

Journey Pay protects revenue by taking secure payments upfront, reducing the impact of cancellations and no-shows. Meanwhile, digital gifting has become a powerful year-round revenue stream, with 74% of gift vouchers now sold online.

Automated voucher extension campaigns continue to generate incremental revenue, achieving a 24% conversion rate, while guests redeeming vouchers online spend, on average, 53% more than the value of their original voucher.

Don’t take our word for it

“Journey has allowed us to bring bedrooms, spa, dining and gifting into one seamless and user-friendly booking experience. It really has felt like we chose a partnership rather than just a booking engine.”
Review by Mary Clarke Revenue Manager
Wildhive Wildhive
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