We have proudly worked with Beaverbrook since 2018. They felt that their digital presence did not tell their story effectively - lacking the strength and emotiveness that their brand and hotel had created so well. We have since been involved in the relaunch of their website, their elevated digital strategy, and the launch of the Beaverbrook Townhouse.


Beaverbrook approached us to create a new digital presence at every online interaction to optimise the user experience and increase bookings - thoughtfully balanced with the hotel's spirit. Storytelling was paramount to this unique hotel, and creating a messaging and visual strategy that was also optimised for conversion was the challenge.


Beaverbrook and its guests' history is an ever-present undertone to the experience. Visually we took inspiration from every aspect: the interiors, artwork, and the hotel's story itself. We created a new design system to showcase this while delivering a thoughtful user journey through a series of workshops and discovery sessions. This also influenced the implementation of our ecommerce platform's voucher module, where creating a prestige offering was paramount.


+ 35 %
Session conversions
+ 88 %
+ 116 %
Direct revenue
+ 13 %

Don’t take our word for it

“Journey delivers a truly holistic marketing solution for hospitality, demonstrating excellent creative skills and revenue-driven digital expertise, delivered through faultless customer service.”
Review by Jorge de Jesus General Manager at Beaverbrook

Driving direct business

A story of results

We worked closely with the team at Beaverbrook to improve the general visibility and organic search performance of their website by implementing an end-to-end optimised SEO content strategy with a targeted content approach that aligns with the existing brand storytelling. Off the back of this strategy being implemented, we saw some great results, including an uplift in organic traffic performance.


Bringing Beaverbrook to life

We drew inspiration from Beaverbrook's rich history and visual elements, including interiors, artwork, and the hotel's story. Our new design system emphasises this connection and ensures a user-friendly experience. We aimed to convey a sense of serene luxury, influenced by Brian Clark's spa light installation. We used double-exposed imagery and the hotel's unique artwork to capture its history and stories.


The perfect gift

Beaverbrook wanted to extend their experience through their voucher platform and offer a wide variety of experiences, from monetary vouchers to motorsport experiences. The standout feature for Beaverbrook was its ability to provide an on-brand shopping experience. We customised the platform to align with the brand's aesthetics, ensuring a cohesive look and feel from the moment customers landed on their website to the final purchase. This unified brand presence left a lasting impression on guests, leading to an 88% session conversion rate increase.

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