Partnership
Nira Alpina partnered with Journey to deliver a long-term digital marketing strategy focused on driving direct bookings across a complex mix of international markets, while adapting to strong seasonal demand patterns.
Challenge
Two key challenges for this property include its location mix and seasonality. Relying on revenue from the domestic, short-haul, and long-haul markets means constant strategy changes. Alongside this, having two clear seasons, the winter ski season and summer holidays, means varied targeting and exact clear messaging is essential.
Approach
We implemented a multi-layered digital strategy combining international targeting, multi-language campaigns, detailed audience segmentation, and a phased seasonal approach to ensure consistent performance across markets and throughout the year.
